IMG_0597

Being the only person in the local furniture store in which I work as a salesperson who understands (very slightly) graphic design and web design, I was volunteered to put together our last (Fall) sales flier for the newspaper. It was an interesting process.

Other than being last minute (which is the common practice in our store) no one new what was going on. It ends up I was also the photographer. The problem is, we have 1) too much merchandise on the floor 2) not enough floor space and 3) not enough help to move things around. When taking photos of a certain furniture piece or group becomes difficult because of all the other stuff surrounding the subject.

I remembered reading about an idea to crop out the subject and instead of completely removing the background, blurring and fading the background. Elizabeth West over at Photodoto.com wrote about this same technique today (I got the link from Lifehacker.com) so I thought I would write about my experience.

So I used that technique in editing for the flier. Other than taking forever to cut out the chair or what ever it was, it made a nice look. It brought the subject out of the picture and really made it pop.

Serta

The neat thing about it was that you could still tell it was taken in the store and not in a studio (to add some authenticity) but focused on the subject instead of the background.

Even though I told DG (the owner) what I was going to do, when I was showing him the proofs, his only comment was “Can you take the pictures again and get clearer shots. It looks like I forgot my glasses”. So, without trying to explain the countless hours I put into editing, and how it makes the sofa group stand out, I said “Yes sir” and unedited the pictures.

It is now time to do another flier and I’ve stood my ground about not touching the camera…

:: UPDATE :: Here are a couple more before and after pictures. Reading Poscos comments here, and on Lifehacker, I realized the above picture wasn’t the best example. Below are a couple more. Thanks for commenting. Keep ‘em coming

The picture above was for our back page that was paid for by Serta. It was intended to be a wide shot that showed that we had tons to choose from, but I only wanted to accent the Serta in the front. (Thanks again for your comments Rosco. Point taken)

IMG_0624after editing
Why are there boxes in the background anyway? Who knows…

IMG_0576Adjustable
You can see in this example that I wasn’t even blurring it much.

IMG_0609High Englander

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • del.icio.us
  • Netvouz
  • description
  • ThisNext
  • StumbleUpon
  • Technorati